Clarins and Porsche Design Launch “The Essence”

by Walker Minton, 13 June 2008

In keeping with their brand identity of diverse technical luxury design items Porsche Design have announced the launch of their new fragrance named “The Essence". True to their heritage of using innovative materials it is built around a new fresh smelling molecule designed especially for Porsche Design by Anne Flipo and Bruno Jovanovic named Arctical. This provides a striking cold metallic accord which is tempered by aromatic notes and warm woody tones:

Top notes Arctical, Juniper, myrtle
Middle Notes Black Pepper, Russian Coriander Leaves, Siberian pine,
Base Notes Patchouli, Pine Balm, Incense

The bottle with integrated sprayer and no cap has rubber feet which help to prevent slippage and unwanted "clunks" as it is placed on bathroom surfaces. Roland Heiler, M.D. said the Company philosophy of “Engineered Luxury” informed the design of the bottle and the fragrance itself.

The fragrance will launch in the UK exclusively at Harrods on September 1st and nationwide at selected points of sale on Sept 15th.

The range includes:
EDT 80ml £52
EDT 50ml £38
Aftershave Splash 80ml £36
Hair and Body shampoo 200ml £19
Alcohol Free Deodorant Stick 75ml £18
Deodorant Spray £19.

Categories: New Products, Men's Fragrance, Azzaro, Groupe Clarins, Porsche

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Clarins and Porsche Design Launch “The Essence”

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