Parlux sign up Jessica Simpson

by Grant Osborne, 02 July 2007

Parlux Fragrances have announced a global licensing agreement to produce a signature fragrance for US singer and actress, Jessica Simpson. The fragrance line will debut in July 2008, in the US, with an international roll-out shortly thereafter.

According to Simpson, “I wanted to partner with a company that would be able to express my personality through a fragrance. After meeting with Parlux, I’m extremely excited to start the development process with them.”

“We are proud to partner with [...] Jessica Simpson, whose talent, charm and values have made her America’s Sweetheart and have shown her to be the kind of person that women of all ages can admire,” says Neil Katz, Chairman and CEO, Parlux Fragrances, Inc. “Having Jessica as a partner is a great global opportunity for our company.”

“Fragrance is a natural product expansion for the Jessica Simpson lifestyle brand,” according to Vince Camuto, CEO of the Camuto Group. “We are pleased to add an incredible partner such as Parlux to our ever growing family of licensees.”

Categories: Women's Fragrance, Licensing, Parlux

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Parlux sign up Jessica Simpson

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