Tom Ford announces his Private Blend collection

by Grant Osborne, 02 February 2007

Tom Ford has announced his Private Blend collection which is available from March. The range of twelve unisex fragrances can be worn alone or blended together.

The fragrances have been designed with perfume connosieurs in mind, rather than to have mass-appeal. Though the dozen scents are unisex, half are more feminine and the other more masculine: "...these are fragrances for fragrance connoisseurs. I don’t think we’re going to see
too many guys worrying about wearing a women’s scent." Tom Ford told WWD.

Tom Ford isn't the only house targetting connoisseurs - Armani, Hermès, Chanel, Dior and Donna Karan have all launched more exclusive fragrance ranges in the last few years.

The initial range will consist of the following fragrances:

Amber Absolute
Black Violet
Bois Rouge
Japan Noir
Moss Breches
Neroli Portofino
Noir de Noir
Oud Wood
Purple Patchouli
Tobacco Vanille
Tuscan Leather
Velvet Gardenia

Tom Ford is also expected to launch a men's fragrance later in the year, and a new women's fragrance in 2008.

The Private Blend collection will be available from Tom Ford's store and a very small selection of outlets in the US, UK, Italy, France and Germany. 1.7oz Eau de Parfum will cost $165 and an 8.3oz decanter will be $450.

Categories: New Products, Women's Fragrance, Men's Fragrance, Estee Lauder Companies, Tom Ford

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