Rush for Men (2000)
by Gucci

As with other Gucci offerings, Rush is a fairly unique entity.... there are some similarities with Azzaro Visit, but I find Rush much more wearable.

Basically Rush is a light woods fragrance, balanced with slight powder and very light floral/lavender. It's essentially linear. The woodsy notes feel slightly burnt, like smelling a chimney fire from a couple blocks away.

The white 8-track cassette box is neat - nothing groundbreaking - but I don't find it as unbearable as others.

Now that Rush is discontinued some retailers are jacking up the price, which is ludicrous given that they probably have plenty of stock. Spend a little time researching and you'll find it for suggested retail....

I cannot believe to see all these negative reviews here: this fragrance is just perfection. So dry, yet so pleasant, incredibly sexy. I cannot count how many compliments I have received from wearing this. It is like the perfect aphrodisiac.

The most obvious note here is the cedarwood, which is nothing short of sublime. It is very very well-handled, and instead of balancing it with some flower or vanilla, they add even more wood layers on it, which makes the scent very ballsy. That is what I love about it, it goes all the way to the end with its woodsy/dry identity. The lavender, which I detect, is just there for fun, because it does not do anything for the fragrance other than the first spray of application.

I love this fragrance, so many good memories. Though, it is getting harder and harder to find it, I think it is being discontinued. gucci.com doesn't even list it anymore.. Such a loss if you ask me. It is hard to find a modern one note-type fragrance that smells sexy and young, yet light but complicated all at once and to me that is what Rush always has been. Some people describe it as it smells like a sauna though, which I kinda get what they mean actually.

The bottle, which everybody hates, I absolutely love. It is a white block, very minimalist, something that would come out from Japan or something. It does look like a Apple computer gadget though: I'll give you that. I loved the advertising, and the feminine versions (Rush, Rush 2 for Woman) as well. They are seductive as this one, yet as well as any other Gucci release, became a little too popular for their own good.

One final note, the Rush series from Gucci were marketed towards a younger crowd when they first came out unlike Gucci pour Homme, or Gucci Eau de Parfum. Hence the plastic toy-like bottles, cheaper price tags, and bright colors. They were Gucci's answer to all the mindless and endless creations and releases from Emporio Armani. (Remember he/she, White he/she etc.) Marketed for a younger crowd, these scents attracted many young people to these brands who later became loyal customers after 5 or 6 years and getting a little older. That is why Rush doesn't feel as timeless as let's say Envy or pour Homme, because I suppose it was never meant to be.

I bought a small sample bottle of this back in fall and always reached for it before everything else in my rotation. Now I'm out and even though its listed as in production, its really hard to get. The irony of this cologne to me was that I found it not to smell overly woodsy, but more sweet and clean on me. Very simple even. Gucci always has great looking bottles, this one is not one of them. Not that I care what a bottle looks like but its just a shame this scent is so hard to find now. Very good, give it a try.

Slightly woody and spicy and ordinary. With a name like rush I was expecting to POP but it just lays there on the skin. I tried this at a discount perfume shop and the man sprayed it on my arm (at my request) and immediately said, "Strong, eh?". This is not strong at all. Only after reading the scent notes pyramid do I get the cedar and the incense notes which really smell like allspice and a but of licorice. I suppose my skin is extra dry because it didn't last as long as other people's experiences with Gucci Rush.

The bottle is just... wrong. I get a clear image of the color red when I sniff this. A slightly oblique glass rectangle tinted orange-red with clear juice would be perfect, not a stark white rounded plastic rectangle.

Spicy, warm and woody fragrance. Not bad, quite ordinary; not much else to say. For a middle-class single man, as trendy as tasteless.

Well, shoot me if you don't agree but I find some similarities to Trump for men , if only in their fresh-without-resorting-to-musk notes theme. I can't really get Visit out of this one but that's probably just me!